Pivot! 5 Marketing Ideas for Small Business in the Age of COVID

Pivot! 5 Marketing Ideas for Small Business in the Age of COVID

The marketing ideas for small business we’re about to present offer a new perspective for how to spread the word in the age of the pandemic. Take notes!

Keyword(s): marketing ideas for small business

Are you a small business struggling to adjust to COVID-19?

The pandemic brought with it a host of challenges, not least of which was an economic downturn that left many companies reeling. In addition, many were forced to close their offices without time to plan for the future.

Fortunately, there is a way to pivot your marketing plans and succeed in 2020. Below, we’ve compiled 5 marketing ideas for small business owners.

Take a look!

1. Keep Your Connections Going

Just because everyone is social distancing doesn’t mean you have to lose touch with your clients. Instead, use social media to keep your connections going.

The internet remains an amazing tool. Now, more people than ever have migrated online for work, school, socializing, and entertainment.

That’s good news for you. It means if you keep up your social media accounts, you’ll still be able to keep your clients engaged.

In fact, many modern marketing ideas for small business owners revolve around using the internet. Now would be the perfect time to invest in improving your search engine rankings and social media strategy. 

2. Virtual Events

Is your company suffering because you didn’t get to hold a major company event this year?

If so, consider holding it on a virtual platform. This gives you the ability to keep people engaged with your company and learn what the organization has been doing.

Also, invite keynote speakers. The more prominent people you get involved, the better. Ask them to give the event a shout out on social media so their followers have the chance to attend.

You can also reach out to local news stations and ask if one of their reporters could cover the event. Contact them a week or two before the event.

3. Email Marketing Campaigns

Emails are still an effective way to get in touch with people. Most people now have email accounts. They check them regularly, whether they need to keep up with work or want to stay connected with friends.

As a result, email marketing campaigns help you stay in touch with your client base. Send your followers important updates, information on virtual events, and sales and offers.

Just make sure you’re not sending people emails too often. Otherwise, people might grow annoyed and unsubscribe.

4. Start a Customer Loyalty Program

If you don’t have a loyalty program going already, get one started!

Loyalty programs will keep customers motivated to purchase from you when they need your products or services. Consider giving customers discounts after they spend a certain amount of money or make a specific number of orders.

5. Donate to Charities

People love supporting companies that do good in the world. They feel like they are supporting the cause by also supporting you.

If you have some spare money, make a donation to a charity that is helping people during COVID-19. Don’t have the funds? Voice your support for a charity on social media or run a fundraiser.

Want More Marketing Advice?

Marketing ideas for small business owners are in high-demand because COVID-19 has taken a toll on many companies. 

This has made practical marketing essentially for many employers. It has never been so important to focus on getting your brand out to more people for the least amount of money.

Here at McGuire Media, we help people upgrade their small business marketing strategy. Contact us today for more information!

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