How to Create a Simple Digital Marketing Plan for Your Business
Discover how easy it is to create a digital marketing plan that’ll get your brand and business noticed online. Follow our simplified guide to create one today!
Keyword(s): digital marketing plan
There are more than 4.8 billion people using the internet in 2020. That’s a lot of potential customers.
Covid has driven people to be online even more than they were before, making a digital marketing plan even more important.
Are you getting the most out of your digital marketing? We look at how to create a simple but effective marketing plan for your business.
Digital Marketing Plan
A digital marketing plan is just an outline of your goals and how you plan on achieving them. It should include tangible, measurable objectives so you can tell when and if you’ve achieved what you set out to do.
For example, goals might be about boosting your online presence, and you could measure that by saying you will gain a certain amount of followers through this planned activity.
The first thing to do when creating a digital marketing framework is to know your strengths and weaknesses. A SWOT analysis will make you think about these, along with threats to and opportunities for your business.
This will help you figure out where you might be going wrong and goals to set later on.
Know Your Customer
Next, you need to know who you’re aiming to attract. This will guide everything in the rest of your marketing plan.
If you know who your target customer is, you can figure out the best channels to reach them and how to get their attention.
Things to consider are age, location, income, hobbies, and challenges.
When you know who you’re looking for, what do you want them to do? Are you building recognition or boosting sales? How will you measure this and how long are you giving yourself to do it?
Create realistic goals with measurable targets and set a time frame to achieve them.
Look at where you’re already marketing and the existing channels you have if any. Are these relevant to your target market? Are you using them efficiently?
Digital marketing channels include your website, a blog, all the different social media sites, and traditional advertising. Use your SWOT analysis and customer profiles to pick the right channels.
If you think you are already using the right channels, how can you make them work better for you?
A plan is all well and good but if your content isn’t up to scratch, it won’t get you anywhere. If you don’t have in-house capability, consider a 3rd party to create the content for you.
There are also websites you can find general images and videos to use in your marketing campaigns. Usually, these are paid for but there are some rights free websites for stock imagery too.
Make sure your content is relevant and engaging to your target audience. Consider competitions and other ways to get people involved.
Even small businesses can benefit from content and marketing strategies.
Another tip for your online marketing plan is to get organized with a content calendar. Don’t bombard your audience and plan posts around important holidays or events that are relevant to your product or service.
Start Marketing Now!
You’re all set with everything you need to create an excellent digital marketing plan. Be sure to tell us about your success stories in the comments or contact us to find out how we can help you with your next online marketing plan.