6 Principles of Web Page Design Every Business Owner Should Know

6 Principles of Web Page Design Every Business Owner Should Know

Understanding the principles of web page design can ensure that your business is represented well online. Understand what you’re getting with the 6 principles.

Keyword(s): web page design

Do you want your website to do well?

Of course, you do. But in this day and age, there are a million different mistakes you can make with your web page design. Even if you have a good-looking website, it might not be serving you as well as it could.

So how do you make sure you stand out?

Below, we’ll go into 6 web design principles every business owner needs to know.

Keep reading to learn how to better engage your clients online!

1. Make Sure Your Website Defines What You Do

Before developing or revamping a website, define what you do.

This might seem a little redundant, but it remains an important part of web development. 

Why? Because in order to make an effective website, you need to ensure your site’s home page reflects what you do. Engaging information on your company’s services should be the first thing visitors see. 

If the website doesn’t clearly define what you do, your website visitors will become confused. There’s no guarantee they will click on your About page, either, so it should be immediately clear what you do.

2. Put a Lot of Effort into Your Branding

Nowadays, it’s not enough to just have a website.

You have to think carefully about the branding on your site and how you want to present yourself. Make sure you include your logo on the website.

If you’re unsure of how else to brand yourself, ask yourself about the overall tone and culture you want your company to have. Are you sleek and professional or friendly and trendy? Somewhere in between?

No matter what you decide, incorporate it into your website.

3. Select a Platform

Gone are the days in which you need to build a website from scratch.

Now, companies have created different website platforms for you to use. You can choose your own domain name and customize different features. 

Within your chosen platform, there will be different website templates. Review them and choose the one that works best for you.

4. Include Visual Content

Videos are a powerful part of online engagement.

In fact, consumers respond better to videos than they do to any other form of content. That’s why it’s smart to feature videos in your web page design.

Also, include relevant images wherever you can. High-quality pictures grab the audience’s attention and promote your brand. 

5. Study Other Successful Companies’ Web Page Design

Have a look at some of your most successful competitors’ sites.

Are there any concepts they use that work particularly well? What would you do differently or better?

Use that information to improve your website.

6. Optimize Your Content

Come up with a plan to optimize your website to rank well on search engines. 

This process, called search engine optimization (SEO), helps search engines know how to rank your content in response to certain queries. The higher you rank, the visitors you will get.

Want Help with Your Web Design?

Are you trying to figure out how to achieve the best web page design?

Creating your website can be a tricky process, and it’s easy to craft a site that doesn’t serve your needs. When designing your website, then, it’s best to hire some professional help.

McGuire Media provides expert digital marketing services, including web design. Contact us today for more information!

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