5 Ways Facebook Local Awareness Ads Can Help Grow a Business

5 Ways Facebook Local Awareness Ads Can Help Grow a Business

5 Ways Facebook Local Awareness Ads Can Help Grow a Business

Want to reach more people in your town? Consider running Facebook local awareness ads! Here are some of the many ways these FB ads work to your advantage.

Keyword(s): Facebook local awareness ads

If you’re a small and growing business, Facebook Local Awareness Ads, now known as Facebook Reach Ads, are one of the most powerful social media marketing tools at your disposal. They essentially do exactly what they say on the cover. They allow you to produce hyper-targeted Facebook ads based on the location and audience.

This is a form of Facebook advertising that allows you to engage with the people that matter most to your business. If you’re wondering how these Facebook ads can help grow your business, read on to find out exactly how. 

1. Use Powerful and Simple CTAs 

Facebook Local Ads have an incredibly powerful call-to-action tool that adds some important interactivity to your ad and encourages users to engage. There are four different CTAs that you can add to your ad. These are: 

  • Send Message: Users can click this button to send a direct message to your business. 
  • Call Now: This button allows users to quickly call your business from their smartphone. 
  • Get Directions: This one will automatically provide Google Maps directions straight to your place of business. 
  • Learn More: You can use this button to link directly to your website and increase your online traffic. 

2. Use Facebook Local Awareness Ads Retargeting

One of the best things about Facebook ads for local businesses is the ‘Retargeting’ function. In a nutshell, this allows you to shows ads exclusively to people that have already engaged with your business.

This includes people that follow you on social media, people subscribed to your email list, previous customers, and previous visitors to your website. It is a solid way to pursue leads that are more likely to become conversions.

3. Give Specific Locations a Boost

Facebook Reach Ads brings a whole new dimension to the phrase “local advertising”. Rather than simply advertising your business more generally, you can choose to advertise specific locations to give them a boost.

Let’s say you have two stores, one of which is doing well and the other of which is performing poorly. You can direct ad funding to promote the store where sales are lower, allowing for a truly targeted campaign. 

4. Test Out Your Ads

In all forms of digital marketing, A/B testing is absolutely essential. Fortunately, Facebook’s Local Awareness Ads allow you to test out every aspect of your ad before you choose to run it.

The Split Testing function allows you to test out every aspect of your ad, including copy, CTA, offer, and headline. You can even test an ad multiple times until you get the results you want. 

5. Track, Measure, and Analyze Performance 

Any expert marketer will tell you the importance of being able to track the success of a campaign. With Facebook’s local ads, you can see incredibly detailed performance metrics so that you know exactly what you are doing right and where there is room for improvement.

Not only can you track exposure, engagement, and audience stats, but you can also see how many leads and conversions you are getting for every penny spent on Facebooks Ads. This will help you fine-tune your marketing. 

Grow Your Small Business Today 

If you’re trying to grow your business, there is only so much that Facebook Local Awareness Ads can do for you. To accelerate growth and make sure the world knows about your brand, you need professional help.

For this, we’ve got you covered. Make sure to get in touch with our digital marketing experts today to find out exactly what we can do for your budding business. 

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